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Review SEO opportunities without chasing every warning

Prioritise searches and pages worth investigating using striking distance, CTR gaps, falling pages and competing-page signals.

Last updated 18 October 2026
WATCH THE TUTORIAL · 37 SEC

Find the easy SEO wins

Free clicks are being left on the table. Here's where to find them. A short narrated walkthrough using an example report: Open Opportunities, Your opportunities at a glance, Pick one, Add it to the workboard.

Read the video transcript · Watch on YouTube ↗ · All help guides

Figures and account details shown are from an example report, not customer results. Hosted by AAA Signal, so nothing loads from YouTube. Watching doesn't connect an account or change your settings.

Before you start

  • Search Console reporting selected for this business; enough current and prior-period data to compare.

Set it up, step by step

  1. Open Opportunities and choose a complete period. Refresh the report.
  2. Select Striking distance, CTR gaps, Falling pages or Competing pages to view that category.
  3. Review the phrase, page, impressions, clicks and position before choosing one useful improvement.
  4. Record a task and the original finding in SEO workboard. Export a CSV if you need to review the rows elsewhere.

Open Opportunities →

In the dashboard menu: Grow → Opportunities.

How to use it

Check whether the page answers the search intent before rewriting it. Compare declining pages with seasonality and actual business demand.

A branded phrase with few impressions may be a lower priority than a relevant service page with sustained demand.

What the results mean

Estimated gains are directional, not promised clicks. Lists contain up to 50 findings per category from bounded collected rows.

Multiple pages appearing for a phrase are a review signal, not proof of harmful cannibalisation or a reason to delete a page.

If something goes wrong

There are no opportunities

A small site or period may not meet the thresholds. Try a longer complete period and review search reports.

An estimated gain is zero

Observed CTR or rounding may leave no estimated upside. Review the actual figures rather than treating every row as a task.

Keep going

Still stuck? Contact support with the feature, steps and a redacted error screenshot. Never send passwords, secret keys or private report links.

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