A weekly website check for small business owners (10 minutes)

Why weekly

Small problems are cheap to fix when caught early: a contact form that quietly stopped sending, a page that dropped out of Google, a phone number typo after an update. Once a week is often enough to catch them without it becoming a chore.

The 10-minute check

Do these in order, and write down anything that looks different from last week.

Send yourself a test through the contact form (or check you received at least one real enquiry this week). Forms break more often than people think.
Tap your phone number on your phone and make sure it dials the right number.
In Google Search Console, compare clicks and impressions with the previous week. A sudden big drop is worth investigating; small ups and downs are normal.
Check the Pages report for any important page that has become “not indexed”.
In Google Analytics, check how many enquiries were recorded and where they came from (once enquiry tracking is set up).
Look at your Google Business Profile for new reviews or questions, and reply.

Don’t panic over small numbers

With small numbers, percentages swing wildly: going from 2 clicks to 4 is “up 100%”. Look at trends over a month or more before changing anything big. Google’s data is also delayed by a couple of days.

Get this check emailed to you

AAA Signal does the Google part of this check automatically and emails you a plain-English summary every week: what changed, where enquiries came from and the next three things to do. Free for 7 days, no card needed.

Explore this AAA Signal feature · View pricing from A$19/month

Keep reading

Google’s Page indexing report documentation · Google Analytics reporting documentation