Compare your website with competitors Keep your friends close, and your competitors closer. Open Competitors, type a competitor's website, and click Add competitor. You can add up to five. The charts compare Google's speed score and website health. You're in blue. The side by side table checks the things Google looks for. Look for rows where they have a tick, and you don't. Those are your quickest wins. The full written guide is on the help page. aaasignal.com.au.